So who are we & what’s our Purpose?
Tommy and Tina began their careers in the motion picture industry in 2008. They completed numerous projects -- from commercials to television series, to many feature films. After meeting on set they quickly became inseparable. Finding similar passions and interests, they worked well together over the years.
When the film incentives were eliminated from Michigan they made the difficult decision not to follow the work out of state. Having to quickly change direction, they began their home-based furniture business, Serenity Woodworking. Skills expanded as new ideas and products were welcomed. Tina worked her last movie in 2016 & they went on to build their workshop from the ground up that next summer, as well as investing in new tools. The growth was great but as an employee owned business, it was a constant battle to keep up; not only with production but also competing with big name stores. They needed a marketable product.
And so...the quest of always seeking out challenges took them in a new direction once again. After brainstorming ways to market smaller scale items, in October 2017 the idea finally emerged. Believe it or not, it came from their very own brand ambassador, Marley! [You can read his story here].
“One day, he just looked at us and it’s like this energy transmitted. The idea was immediate!” - Tina, Founder
The catchy name, WAGGZ™ Tags was acquired and they began the process of creating wooden pet ID tags. After experimenting with different designs and sizes they ultimately decided on a Bone, Heart & State shapes. WAGGZ™ Wooden Tags are offered in Hickory and Walnut with (3) size options. It’s a 2 person job; as Tommy makes the cuts and Tina does the finish work. There was such a great response shortly after launching the new product! By early 2019 WAGGZ™ Tags was in 49 states, Canada and Puerto Rico! Copper was later added to their product line as another beautiful option. Each tag is hand stamped by Tina.
WHAT’S OUR PURPOSE? - from the Founders
Our purpose is simple: to give back to those who don’t have a voice. Animal Sanctuaries and non-profit rescues all over the world are constantly working to keep up with costs of caring for, feeding and re-homing abandoned or lost pets. Sanctuaries work hard to give pets and farm animals the best possible life. Often times medical conditions require treatments that can be extremely expensive, in addition to proper housing and maintenance of their facilities.
Since we don’t have the means to start a non-profit of our own, we decided that this was the next best thing!
A portion from each sale is donated to various sanctuaries and no-kill shelters. Each month, we choose a rescue or sanctuary and make a contribution. See a list of non-profit recipients here.
Your purchase not only gives your pet a beautifully crafted ID tag, but will also help an animal somewhere in need. If you support our mission and like our products, we’d love for you to dress your pet with a WAGGZ™ tag!
Thank you for taking the time to read our story,
Tommy + Tina + Marley